What do Charlie Sheen, Conan O’Brian and Steven Slater (the flight attendant who quit his job, grabbed a beer and slid down the emergency chute) have to do with protestors in the Egypt, Tunisia, Bahrain, Iran and possibly Saudi Arabia?
And what do any of these people have to do with a 1976 movie written by Paddy Chayefsky?
A lot. In that film, “Network”, a fictional news anchor, Howard Beale, decides that he is “mad as hell,” and that he is “not going to take it anymore!” The network decides to keep him on the air, he becomes a phenomenon and called a Mad Prophet.
Sheen, Conan O’Brian and Flight attendant Steven Slater were all frustrated with their employers. They all left their jobs loudly rather than quietly and became folk heroes in the process. Folk heroes fueled by the internet social sites, Facebook and Twitter in particular.
Chayefsky was three decades ahead of his time and the word “Network” today has a larger meaning. In the movie the public at large joined the “Mad as Hell and not going to take it anymore!” movement. Today people across the world are mad as hell.
People have been “mad as hell” for a while. The current global economic downturn has frustrated people across the planet. The difference is that now people have decided that they “…are not going to take it anymore.” The internet and social networking in particular, are providing a way to express the anger. More than that, the online world is providing a way to organize and get results.
The results are real. Conan O’Brian was able to keep his fan base despite being barred from broadcast television. Charlie Sheen may be onto a new career as an online Mad Prophet selling Tiger’s Blood and promoting “winning.” In the Middle East, two strongmen who held power for decades have fallen, one is in a civil war and others may still be deposed.
The plot twist in the 1976 movie was that the “Network” decided to keep the Mad Prophet on the air in a cynical ploy for ratings. In today’s network, the TV Networks could not keep Charlie Sheen, Conan O’Brian off the air- at least not off the internet. Neither could an Egyptian state run TV station silence a Google manager.
When people are Mad as Hell in this new Communications/Information age, those in power will have to listen – they can no longer just pull the plug. The Mad as Hell side is “winning.”
That changes everything.
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